SFMC News & Views
Once your customer data has been imported to Salesforce Marketing Cloud you may have some straightforward use cases that build your communications with simple selections and filtering. For these you can get started straight away, perhaps using Journey Builder or directly in the Studio for your relevant channel.
If your data has come from multiple sources however, you’ll probably be looking to use the power of now having that data in one place, enabling greater targeting, segmenting and personalisation options.
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