CX Principles

The 5 Core Principles of CX

We believe great CX is driven by five core principles.

Unleash your full potential with CXMA

Customer Experience Maturity Assessment CXMA

Discover the depth of your organisation’s customer experience maturity with our comprehensive CXMA (Customer Experience Maturity Assessment) survey. Uncover key insights to help guide your path to exceptional customer experience, ensuring that every interaction counts.

  • 60 Detailed Questions: Delve into a robust assessment designed to uncover the nuances of your customer experience strategy.
  • 10 Comprehensive Categories: Explore various facets of customer experience, ensuring a holistic evaluation and understanding of your organisation’s performance.
  • Personalised Reports: Receive insightful reports outlining your perceived strengths and weaknesses, enabling a focused strategy to enhance customer experience.

Gain exclusive access to organisation-wide reports with insights curated from multiple respondents, ensuring a comprehensive analysis while maintaining respondent anonymity.

How it works

  • Take the Survey: Complete the 60-question survey, diving deep into various aspects of customer experience.
  • Receive Your Personal Report: Obtain your own detailed report highlighting your organisation’s strengths and areas for improvement.
  • Unlock Organisation-Wide Insights: Access a curated organisational report upon receiving responses from five members of the same organisation, maintaining confidentiality and anonymity.

Embark on a journey to elevate your customer experience. Take the CXMA survey today and unlock the insights necessary to thrive in a customer-centric world.