Should I stay or should I go?
How established brands decide when to switch marketing automation vendors.
The art of Marketing Automation vendor selection and migration boils down to risk management; anticipating issues before they become blockers and solving problems before they hit the critical path of the project.
In this video we share the following:
- How to choose the right Marketing Automation vendor for your business
- How to evaluate whether you should change vendors or stick with what you have
- What the RFP process is and whether you should use it
- The stages in a migration project
‘A masterclass in martech and any technical program’
Gerry Brown of The Customer Lifeguard