The UK retail scene, with its diverse offerings from luxe brands to quaint…
In the dynamic retail landscape, meaningful customer connections are crucial. As discerning consumers…
When it comes to receiving marketing messages, everyone has a different tolerance level.…
Businesses need to put CX at the heart of everything they do –…
The decision of whether or not to outsource has been debated in boardrooms…
A tool for long term value
There’s no sugar coating the fact that…
I’m always interested when one specific area of our world gains traction, at…
Value Exchange
Capturing first party data involves a value exchange between the customer…
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether it’s…
On a regular basis, on a variety of subjects both technical and non-technical,…
We’re all used to stock phrases like 'benefits realisation', 'agile methodologies', 'disruptive',…
It is no secret to anyone who doesn't live in a cave in…