What is inside the mParticle “Box”? Like any new thing, you want to…
Value Exchange
Capturing first party data involves a value exchange between the customer…
At Purple Square, we believe that Customer Data Platforms (CDPs) and Marketing Automation…
As Managing Director and one of the founders of Purple Square, I’d like…
Editors note: This article is intended to provide a commentary and interpretation thoughts…
2022 has seen an astonishing shift in the ever-thriving Marketing Technology area. Marketing…
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether it’s…
There are days when I realise that I have been in the marketing…
It is no secret to anyone who doesn't live in a cave in…
Often these days, I get asked the question by our clients: "How do…
It’s no secret that a well-timed marketing message is much likelier to yield…
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with their Euros 2022…