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Who We Are

Customer Experience Advisory

Our knowledge and expertise are built over:

Successful projects
Person years of MarTech experience
Successful marketing campaigns executed on behalf of our customers

Successful projects


Person years of MarTech experience




Successful marketing campaigns executed on behalf of our customers


Get to know

Purple Square CX

We are Purple Square CX, a Customer Experience Advisory that offers a diverse range of services aimed at enhancing customer interactions for businesses. Our expertise lies in three key areas – CX advice and strategy, marketing automation, and customer data platforms (CDPs).

Our team comprises CX strategists, engineers, developers and builders, all focused on delivering against the five core principles of CX: Vision, Operations, People, Data and Technology.

We build long term partnerships with our clients, that deliver their Customer Experience goals, both short-term and long into the future.

Andrew Addison

Founder & CEO

When I’m not working, I still enjoy tinkering with technology but spend most of my free time with my family, playing golf (badly), watching rugby and visiting Italy whenever I can!

TIm Biddiscombe

Timothy Biddiscombe

Managing Director

Outside of work I enjoy filmmaking (solving problems of a very different nature!), socialising and travelling.

Melanie Addison

Melanie Addison

Chief Business Operations Officer

I love reading books and watching movies in my spare time, but as I have a young child, the books I read and movies I watch now are a bit different to the ones I’d have chosen a few years ago.


Mos Bhatti

Services Director

My wonderful family, friends, and a menagerie of annoying pets help me squeeze every drop of sunshine out of life so there’s not much spare change, but when there is I love a good book, gaming, remodelling our home (to my wife’s dismay); I paint, write, bang incoherently on musical instruments and lament my love of Liverpool FC.


Ben Wyatt

Client Relationship Director

Our core values

Our Core Values are central to the personality of our business, our people and the way we work. They are implemented every day in all aspects of what we do.

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We are responsible

We take ownership of our roles as individuals, as representatives and collectively as an organisation.

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We inspire others

We inspire our clients, and each other, to think and deliver in new, more effective ways.
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We strive for excellence

For us, being just good enough, simply isn’t. Our passion drives us beyond this to deliver optimal solutions.
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We act with integrity

We are transparent in all of our business dealings and share information to benefit all involved.